Turning Ideas Into Impact:
Justice, Reentry, and Systems
Turning Ideas Into Impact:
Justice, Reentry, and Systems
"We can't fix this with bandaids. We can build genuine systems that work." - Adam Procell
"We can't fix this with bandaids. We can build genuine systems that work." - Adam Procell
"We can't fix this with bandaids. We can build genuine systems that work." - Adam Procell
Milwaukee Neighborhood News Service
Wisconsin Watch
WUWM 89.7
FOX
University of Wisconsin Green Bay
Spectrum News
TedX
Milwaukee Journal Sentinel
The Nantucket Project
NPR



ADAM PROCELL ISN'T JUST A CONSULTANT.
he’s lived the system from the inside out.
With nearly 25 years behind bars and years of work in policy, reentry, and criminal justice reform, Adam brings real solutions to organizations ready to drive change.
ADAM PROCELL ISN'T JUST A CONSULTANT.
he’s lived the system from the inside out.
With nearly 25 years behind bars and years of work in policy, reentry, and criminal justice reform, Adam brings real solutions to organizations ready to drive change.
ADAM PROCELL ISN'T JUST A CONSULTANT.
he’s lived the system from the inside out.
With nearly 25 years behind bars and years of work in policy, reentry, and criminal justice reform, Adam brings real solutions to organizations ready to drive change.
Testimonials
Testimonials

Aaron Lispski
Chief, Milwaukee Fire Department
“Adam Procell is a powerful example of transformation. After serving a quarter century in prison, he’s become a trusted partner to the Milwaukee Fire Department - helping us explore innovative ways to engage the reentry population and serving on our firefighter hiring panels. His collaboration is making our city safer and stronger.”

Aaron Lispski
Chief, Milwaukee Fire Department
“...he’s become a trusted partner to the Milwaukee Fire Department - helping us explore innovative ways to engage the reentry population and serving on our firefighter hiring panels. His collaboration is making our city safer and stronger.”

Chief James MacGillis
Chief of Wauwatosa Police Department
“Adam‘s work with the criminal justice system helps reduce recidivism by providing spiritual growth and coinciding life skills for people released from long-term confinement. Public safety is a shared responsibility, and I have witnessed how his work is effective, measurable, and sustainable in making communities safer. I support his efforts, appreciate his leadership and consider him a valued criminal justice partner.”
Who Adam Works With & What He Solves
Who Adam Works With & What He Solves
Who Adam Works With & What He Solves
Gov't Agencies & Lawmakers
Policy & Legislative Leaders
Law Enforcement & Corrections
Universities & Educators
First Responders & Firefighters
Reentry Organizations

Coordinating Reentry for Real Impact
➕ Reentry Access Reform → Centralizing services into one-stop community hubs, modeled after Wisconsin’s Senate Bill 172, Act 233.
➕ Reentry Pathway Design → Streamlining the process to eliminate unnecessary barriers for returning citizens.


Turning Ideas Into Actionable Laws
➕ Legislative Strategy → Crafting policy that targets root causes rather than surface-level symptoms.
➕ Policy-to-Practice Execution → Ensuring legislation is effectively implemented through DOC and partner agencies.4o


Bridging the Gap With Returning Citizens
➕ Police Academy Reform → Milwaukee recruits now share a meal with a formerly incarcerated person before receiving their badge and gun.
➕ Traffic Stop Workshops → Training both police and citizens to prevent escalations during stops.
➕ The Leap of Faith Event → Formerly incarcerated individuals and law enforcement skydive together to eliminate bias and build trust.


Teaching Justice From the Inside Out
➕ Marquette University Inside-Out Course → Pairing incarcerated and university students to learn about reentry challenges together.


Humanizing the Crisis They Face
➕ Firefighter Training & Ride-Alongs → Understanding how crime impacts EMTs and firefighters on the frontlines.
➕ First Responder Dialogue → Creating open conversations between firefighters, EMTs, and justice-impacted individuals to foster mutual understanding.


Taking Support Directly to the Streets
➕ Mobile Reentry Vehicle → A repurposed ambulance delivers real-time resources to returning citizens in high-need areas.
➕ Live Assistance in Hot Spots → Offering immediate, person-to-person help with IDs, housing, job access, and urgent reentry barriers in the city's most impacted neighborhoods.


Coordinating Reentry for Real Impact
➕ Reentry Access Reform → Centralizing services into one-stop community hubs
➕ Reentry Pathway Design → Streamlining the process to eliminate barriers


Turning Ideas Into Actionable Laws
➕ Legislative Strategy → Crafting policy that targets root causes
➕ Policy-to-Practice Execution → Ensuring legislation is effectively implemented through DOC and partners


Bridging the Gap With Returning Citizens
➕ Police Academy Reform → Recruits now share a meals with formerly incarcerated people
➕ Traffic Stop Workshops → Training both police and citizens to prevent escalations
➕ The Leap of Faith Event → Formerly incarcerated individuals and law enforcement skydive together to eliminate bias and build trust.


Teaching Justice From the Inside Out
➕ Marquette University Inside-Out Course → Pairing incarcerated and university students to learn about reentry


Humanizing the Crisis They Face
➕ Firefighter Training & Ride-Alongs → Understanding how crime impacts EMTs and firefighters
➕ First Responder Dialogue → Creating open conversations between firefighters, EMTs, and justice-impacted individuals


Taking Support Directly to the Streets
➕ Mobile Reentry Vehicle → A repurposed ambulance providing real-time reentry support in high-need areas
➕ Live Assistance in Hot Spots → Immediate, person-to-person help with IDs, housing, job access, and more


Coordinating Reentry for Real Impact
➕ Reentry Access Reform → Centralizing services into one-stop community hubs, modeled after Wisconsin’s Senate Bill 172, Act 233.
➕ Reentry Pathway Design → Streamlining the process to eliminate unnecessary barriers for returning citizens.


Turning Ideas Into Actionable Laws
➕ Legislative Strategy → Crafting policy that targets root causes rather than surface-level symptoms.
➕ Policy-to-Practice Execution → Ensuring legislation is effectively implemented through DOC and partner agencies.4o


Bridging the Gap With Returning Citizens
➕ Police Academy Reform → Milwaukee recruits now share a meal with a formerly incarcerated person before receiving their badge and gun.
➕ Traffic Stop Workshops → Training both police and citizens to prevent escalations during stops.
➕ The Leap of Faith Event → Formerly incarcerated individuals and law enforcement skydive together to eliminate bias and build trust.


Teaching Justice From the Inside Out
➕ Marquette University Inside-Out Course → Pairing incarcerated and university students to learn about reentry challenges together.


Humanizing the Crisis They Face
➕ Firefighter Training & Ride-Alongs → Understanding how crime impacts EMTs and firefighters on the frontlines.
➕ First Responder Dialogue → Creating open conversations between firefighters, EMTs, and justice-impacted individuals to foster mutual understanding.


Taking Support Directly to the Streets
➕ Mobile Reentry Vehicle → A repurposed ambulance delivers real-time resources to returning citizens in high-need areas.
➕ Live Assistance in Hot Spots → Offering immediate, person-to-person help with IDs, housing, job access, and urgent reentry barriers in the city's most impacted neighborhoods.

I am no longer inmate 314949.
I am Adam Procell.
And today I use my voice to create change.
Why Work With Adam?
Why Work With Adam?
Lived Experience Meets Real Solutions
Lived Experience Meets Real Solutions
Lived Experience Meets Real Solutions
Legislative & Field Expertise
Legislative & Field Expertise
Legislative & Field Expertise
Unconventional, Proven Approaches
Unconventional, Proven Approaches
Unconventional, Proven Approaches


ADAM PROCELL
Ready to create real change? Let’s talk.


ADAM PROCELL
Ready to create real change? Let’s talk.
I am no longer inmate 314949.
I am Adam Procell.
And today I use my voice to create change.


ADAM PROCELL
Ready to create real change? Let’s talk.


ADAM PROCELL
Ready to create real change? Let’s talk.
ADAM PROCELL
Change starts with conversation. Let’s build something that matters.
© Adam Procell 2025
Change starts with conversation. Let’s build something that matters.
© Adam Procell 2025
Change starts with conversation. Let’s build something that matters.
© Adam Procell 2025